Food For Thought

What follows is a crisp bag full of tweets from @_JamesDavies highlighting that there's a very blurred bottom line when it comes to charity & profit. 

Many thanks to James for allowing me to publish his tweets as part of this blog

THERE NOW FOLLOWS 10 CONSECUTIVE AND CONNECTED TWEETS FROM ME. 

PAY ATTENTION EVERYBODY, THERE IS A POINT TO THIS. HERE GOES.....

1) Walkers Crisps latest promotion sees new flavours of crisps named after UK comedians Stephen Fry, Jimmy Carr, Al Murray and Frank Skinner.

2) The new flavours are Stephen Fry Up, Frank Roast Dinner, Jimmy con Carrne and Steak and Al Pie. The adverts also feature Gary Lineker.

3) The aim is raise £1million for Comic Relief with 5p from each pack sold being donated to the charity.

4) Consider for a moment the combined wealth of Fry, Skinner, Carr, Murray and Lineker.

5) Now consider that Walkers is owned by Frito Lays who are worth $12billion.

6) According to the Guardian, Frito Lays has moved ownership of Walkers from the UK to Switzerland which "has cost UK millions" in lost taxes.

7) Did you know that Frito Lays are a subsidiary of global confectionery giant Pepsico, whose annual profit for 2010 was $5.95billion?

8) To reach the goal of raising £1million pounds for Comic Relief UK customers would need to buy 20000000 packets of crisps. That's 20 million.

9) Assuming that a single packet of crisps costs 45p, after the £1m has been donated to charity Walkers/Frito Lays/Pepsico will have made £8m.

10) That's £8m which they won't pay tax on in the UK. Makes you think doesn't it. Still, 5p from every pack, that's nice of them.

END OF TWEETS ABOUT WALKERS CRISPS.

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